Welcome to Triangle Startup Factory

The most highly capitalized technology accelerator in the southeast, runs an intensive, three month program customized for early stage startup companies.

In the Trenches

In the Trenches

No ivory towers here. We build. We get our hands dirty. We believe that a strong and engaged community creates a foundation for success, not just during the 3 month structured.

Expert Workforce

Expert Workforce

Our partners know startups. They’ve built some of the world’s most successful products. We’ve partnered with experts in multiple fields – user experience, web marketing.

Advisory Team

Advisory Team

At the beginning of our program, a 3 – 4 person advisory team is hand selected, with your input, for your company. They will help you identify the right customers for you.

Follow On Funding

Follow On Funding

Our support extends far beyond 12 weeks. Upon successful completion of the program, your company is eligible for a $20,000 to $150,000 convertible note.

What We Do

TSF’s Demo Day audience is handpicked for your company. While you’re testing market fit, hacking on your product, and designing your interface – the TSF team is hard at work. TSF employees scour the country for investors. We draw on our strong national support network to individually target investors that have demonstrated a strong interest in your company’s market, technology, or value proposition.

Mentor Immersion

Our mentors don’t just give talks. They work beside you. They hold office hours, conduct design reviews, hack on your product, and provide ongoing support and guidance. We’ve selected veterans who’ve experienced a variety of industries and stages of a business. TSF’s 93 local and national mentors will inspire, push, pull, and guide you.

Monetization
From day one, it’s important to begin laying the groundwork for product monetization. We are experienced with selling advertising, selling content, selling services, and selling technology. Some models are quite simple. Some models are more complex. We’ll help you find the right business model for your unique value proposition.

Local Network

Durham is a rapidly growing startup hub on the east coast.

Expanded Network

TSF’s network extends far beyond North Carolina.

MVPs & Prototyping

A minimum viable product helps to validate market fit.

0

Rapid Iteration

0

Monetization

0

User Experience

0

Testing Advice

Featured Posts

Startup Costs

Top 3 Expenses a Startup Cannot Do Without

Starting a business can be both fun and exciting. However, entrepreneurs shouldn’t forget the business of establishing a...

Launching a Business

Launching Your New Business

Launching a brand new business is never an easy experience. It’s tiring, frustrating but fulfilling at the same...

Start Up Wordcloud

Why Startups Need Websites and a Digital Presence

Startups are flourishing left, right and center. This shows that people are tapping more into their purpose and...

Trending

Startup Costs

Top 3 Expenses a Startup Cannot Do Without

Starting a business can be both fun and exciting. However, entrepreneurs shouldn’t forget the business of establishing a...

Launching a Business

Launching Your New Business

Launching a brand new business is never an easy experience. It’s tiring, frustrating but fulfilling at the same...

Start Up Wordcloud

Why Startups Need Websites and a Digital Presence

Startups are flourishing left, right and center. This shows that people are tapping more into their purpose and...

Latest Posts

Startup Costs

Top 3 Expenses a Startup Cannot Do Without

Starting a business can be both fun and exciting. However, entrepreneurs shouldn’t forget the business of establishing a business. Picking out logos, a mission and vision, as well as a team to drive your company’s goal and choosing an office location, are all but fun. However, don’t lose yourself in all the excitement and forget the impending and mandatory startup expenses that are important in getting your startup off the ground.
Failure to do this can make your business crumble even before it gets a chance to see the light of day. Having an estimated cost for your startup is essential and allows you to meet your future business’ goals. Below are the some of the key startup expenses that your business cannot do without and should be factored in when creating a budget for your business.

• Professional Costs

For your business to move past the conceptualization stage, you will have to register the business, and for this, you will need to pay a fee to have it registered. Depending on the country and the state, the cost of registering a business usually varies from one to the other. Once the registration is done, there are other costs of course that will incur and that will drive up the costs such as paying for patents and copyrights. For all this, you will need to see a lawyer and an accountant at varied times, and as you know, their costs aren’t all that friendly.

• Technology

Innovation has become the reason why there are so many startups coming up these days. Technology makes all this possible. That said, your startup’s financial plan should not lack the cost of developing, designing and hosting the website. Some of these technological feats cannot be achieved without proper investment. Anyone that has started a business can tell you that hosting an e-commerce website for your startup is no easy task.

While there are basic stuff that can be fixed by reading a few tutorials for instance on TechLoris.com Guide – how to start windows 10 in safe mode, issues such as website hosting can’t be achieved by mere tutorials. You have to factor in software, servers, hardware, Web security, IT consulting and maintenance. Don’t forget other tech costs such as printers, high-internet speed access among others.

• Marketing

There is no startup that I know of that hasn’t invested money in marketing. This is basically a way to get their brand known as well as market their services or products to their targeted audience. That said, you’ll need a marketing budget before and after you officially launch the business. Remember, marketing your business is an ongoing cost that really never ends.

While you can opt for ATL and BTL marketing, SEO costs, email marketing, and online advertisements are essentials that you can’t do without no matter. While these are critical, there are basic marketing costs that most startups forget to factor in such as printing of marketing materials, fees for joining associations in your industry and for external events that allow you market your brand.

Launching a Business

Launching Your New Business

Launching a brand new business is never an easy experience. It’s tiring, frustrating but fulfilling at the same time. You need capital, knowledge, stamina and most of all, hope that you are doing something right from the word go.

However, you don’t have to go at it alone. There are numerous tech startup accelerator programs designed to assist businesses just like yours get off the ground. These programs take your business under their wings and help them grow, alongside providing seed capital and invaluable mentorship.

How does it work?

Building a business from the base up is a messy process. It’s not all glitz and glamour and with good reason – to get a business moving from day one requires a total commitment that can take a toll on the owner.

Thankfully, the acceleration programs put all these factors into consideration. Most programs will involve giving seed capital to the eligible startup in order to facilitate take off. Of course, there is a strategic business plan that has been created to project how the seed capital will be spent.

Furthermore, you won’t work on the business plan alone – there are veteran startup founders to help you navigate the terrain. The invaluable knowledge, business tips, and connections will definitely ensure that your business lives to see its first year.

There is also hands-on mentorship being offered to the entrepreneurs. This actually is better than motivational books on running a successful business. Your mentors understand the niche better than you do, and they know which pitfalls to avoid. You stand to gain a lot from the hands-on interaction with your mentors who will walk with you through the launching process. There is guidance on product development, identifying target customers and the right way to launch.

Experts in the field

Your business acceleration partners understand startups better than you, having built successful ones that are still going strong years later. There is more to the line of business than just launching. You will get access to the best minds for all your business processes like digital marketing, user experience and more. To top it all, you will have access to potential long-term business partners as well as potential employees who are willing to grow with you.

You also get to participate in hand-picking a strategic advisory team for your business. They are meant to help you identify the right customer base as well as validating your market fit. This normally is a trial-and-error stage for most businesses, but you can avoid the trials and jump right into a solid business process that will work for the long term.

Long-term support

While this is a program that is defined by time, the benefits far outlast it. For example, your strategic advisory team is willing to work beyond the usual 12 weeks mentorship program. This long-term support is invaluable since dynamics can shift, putting you in an awkward position that will require some level of wisdom to navigate. For example, if you notice there is an issue with your cash flow, you will have capable minds assist you in finding a solution before you find your business cash-strapped.
There are numerous startup acceleration programs you can review before you sign up. You can, however, be assured that it will be the best investment you can make in terms of launching and growing your business.

Start Up Wordcloud

Why Startups Need Websites and a Digital Presence

Startups are flourishing left, right and center. This shows that people are tapping more into their purpose and providing solutions that actually sell. However, many of them remain virtually unknown because, well, mainstream advertising isn’t cheap. You simply can’t commit a huge portion of your capital into an advertising venture that may or may not work.

That’s where websites come in. Websites actually do more than just give you visibility. They give you the front-office capacity to millions of people.

Attract more customers

While your pages on social media might have won some few customers, your website will definitely give you more power to getting more customers.

Today, all new websites designed are responsive websites; meaning that they can load on multiple devices while allowing the user to generate feedback instantaneously. Besides looking amazingly professional, responsive websites offer instant communication channels between you and your audience. There is no need for someone to send a separate email when they can simply send a query through a form. They can access information about other services and products, and what to expect from you. All this communication happens with minimal input from you. While you still have to attend to the queries, you don’t have to wake up in the middle of the night to keep up!

If they like what they see, they will definitely hang around much longer.

Cement relationships

Assuming you were looking for a book on pets and the first website you stumbled into not only had the book, but allowed you to pay and download the book all within ten minutes, would you have a reason to go through the next suggested link? Of course not! You already have a solution, and you know who to go to when you need another book.

The same analogy applies to your business if you have a responsive website. If your clients are capable of finding a solution and actually purchase it instantly, then you are in business for the long haul. Even simple responses like assuring the client that their query is received and that they will get a response soon helps in calming the person down enough for them to wait for you. Long gone are the times when most people relied on automated phone calls to receive solutions.

Sell more in less time

If your start-up deals with services or products that are universally consumed, like courses or books, then your potential to sell is significantly multiplied. Whether in Lexington or in Russia, your customers will securely access your products and consume them without necessarily traveling to Lexington! You don’t need to attend to them personally. Your ‘front office’ website will display the product, avail it to the client, accept payment and monitor your inventory! Tempting as it sounds, you can’t take a holiday yet! Your start-up still needs your touch.

Touch more people personally

If you believe there more to your venture than profits, your website will communicate this. You can use the platform to reach out and offer solutions even to problems that don’t need your products.
You can touch more people through your responsive website than ever before. For example, a web design company in Lexington, KY cab offer you this opportunity to touch the world. Your start-up shouldn’t be limited by its size!

Cloud Accounting

How Start-Ups Can Benefit From Cloud Bookkeeping

Most start-ups spring to life through the magic of innovation. They are fuelled by their unique ability to fill gaps and give solutions. However, with every business comes to the need for administrative management, without which, the business will fail. One such administrative task is bookkeeping.
There are however bookkeeping solutions tailored to meet your company’s growing needs. A good example is the Xero bookkeeper facility.

XERO Bookkeeper

A Xero-certified bookkeeper is actually a financial advisor who has the capacity to help your company grow in leaps. In Durham, being a rapidly growing start-up hub, Xero bookkeeper facility allows you to manage your business by connecting you to the best brains to help leverage financial information for maximum growth.
Being located in the research triangle of Northern Carolina, Durham is a gold mine for business research. Thus, your Xero bookkeeper will help you access this research data relevant to your business and help you leverage it to grow yourself. You simply partner with Irenas Bookkeeping services and the rest will be sculpted for you. Of course, you get a hand on the running of your accounts department – nothing works on autopilot. You, however, delegate the task to the best in the industry, and they deliver the resultant efficiency to you.

Develop Traction for Your Products

Cloud accounting services come into play here. You won’t need an extra desk at your premises; you simply purchase a package from Irenasbookkeeping.com.au. You can work from your mobile device through their mobile app that will work across all your devices. In essence, you will have delegated your bookkeeping tasks through your phone to the best in the field. Your business needs traction for its products – they need to move ahead at full speed, and you will need assistance with this too.

By partnering with a Xero bookkeeper, you will have access to valuable information on your products’ performance through the revenue they bring in. Having access to cash flow information and knowing how to leverage this information will give you an advantage in developing a marketing strategy.
Marketing Strategies

What’s more, your Xero-certified bookkeeper will offer handy marketing strategies, whether through social media or other web marketing avenues. Also, you will get mentorship on validating the market fit of your products through the minimum viable product. You will get to eliminate feature sets and gather customer feedback on the product. However, you won’t need to go back to class to learn how to do this; a mentorship program under your Xero-certified Bookkeeper will guide you through it all.

Take Advantage of Financial Mentorship

Unnecessary investments can be mitigated through the assistance of your financial advisor who is certified to leverage the accounting software for best money management practices.

So, get your business to the next level, and take advantage of everything the Durham business environment has to offer. Sign up for a Xero cloud bookkeeping service and enjoy the convenience of enjoying running your business with confidence that you are there for the long haul.

A Quick Summary of Rackspace

If you are in the tech sector at all you’ve certainly heard of the company “Rack Space”.  If you work in IT you’ll know that a “rack” has come to be known as a server or batch of servers in a server room, as they are all piled up on vertical racks in order to fit more and more computing power into a certain area.

What what does rackspace do?  Some people might be confused about this.  Let’s look a little bit at their offerings (and how they might help start-up companies to scale more efficiently).

Cloud Management

While many companies, like Digital Ocean, AWS, or Linode, are “infrastructure as a service”, meaning that they provide the server infrastructure (server instances, bandwidth, etc).  What’s left out of this, however, are considerations are applications, security, tools, etc.  All that must be managed on your own.

Rackspace provides the infrastructure AND the management associated with it.  This helps companies to outsource more than just the “bare bones”, and may be very good for start-ups that want to focus on audience building, product development, rather than technical management.

Application Services

Within the overall umbrella of “cloud management” there are also individual services that they provide for your cloud, website, etc.  This includes database services, CMS (content management systems), and ERP (enterprise resource management).

If you are looking for assistance in setting up your enterprise tech stack, this may be a great way to go about it.

Security

Every day it seems there is a new story about a data breach or some type of security issue with tech companies.  Who knows how many of these issues don’t even make the news.  In todays day and age, security the main concern for every large company.  Rackspace also has security services which work to monitor your systems and help thwart any threats.

This could prove invaluable to start-up companies with a large tech presence.

Getting a 1300 Number for Your Startup

Are you looking to get a bigger customer base by offering normal call rates? Most customers will love calling you if you are always available, they pay normal charges to do so, and their calls are routed with ease to different answer points. With a 1300 number, you will get these things and boost the image of your business. You’ll also be able to manage your calls better.

Buying a 1200 number in Australia is easy. In fact, with the popularity of these numbers, they have become more available everywhere. Learn the basics of acquiring these numbers below.

Buying a 1300 Number

You can buy a 1300 from one of the many dealers online or from brick and mortar stores – there are so many distributors, and all you have to do is choose the best. You can also buy these numbers directly from the Australian government through The Numbering System. Prices for these numbers start from $250, but your startup will benefit greatly from it.

The numbers are easy to remember, and you are given a chance to choose what you like. You will need to choose your preferred call plan, configure the 1300 number answer points and the type of routing scheme that will work for your startup. You will need to provide your business info and payment details and then place your order for your number to be activated within a day.

Will you own the 1300 Number you buy?

Much as you will have bought the number from the government or from all the distributors on the market, the Australian government still retains the ownership and at times control of 1300 numbers. If you buy a normal issue number, you will have acquired the rights to use the number in a specific geographic region for as long as you use your 1300 number.

If you buy a smart 1300 number, which is a number with special word spelling features or a memorable digits sequence, you acquire the right to lease the number or sell it to a third party. If you want to have total control of your 1300 number, you should buy one instead of leasing.

Getting 1300 Numbers Cheaply

While leasing might seem like a cheaper option when you are getting started, the leasing and contract fees will be relatively expensive in the long run. You can get a good deal for a 1300 number and ensure that you give your startup the beginning it deserves by buying one.

To get a good deal, you need to compare prices of different 1300 numbers from different distributors online. For a startup business, you will benefit from getting a low-cost 1300 number. But if you are wondering, are 1300 numbers free, you should know that they are not.

Get 1300 Number Today

The faster you get a 1300 number for a startup, the better your customer relations will be, and this is great for the growth of your business. Even as your startup grows, you will still need to use the same number, but subscribe to a different package. Even then, you will get a good deal and enjoy a number of benefits so get one of these numbers today.

What We Do

In the Trenches

No ivory towers here. We build. We get our hands dirty. We believe that a strong and engaged community creates a foundation for success, not just during the 3 month structured program, but in the months and years that follow.  In Durham alone, there are over 50 startup and early-stage software companies.

Expert Workforce

Our partners know startups. They’ve built some of the world’s most successful products. We’ve partnered with experts in multiple fields – user experience, ruby on rails, web marketing – you name it, we’ve got a guy (or gal) who does it. We don’t foist random providers upon you. Instead, we connect you with potential employees and long term partners.

Hands-on Advisory Team

At the beginning of our program, a 3 – 4 person advisory team is hand selected, with your input, for your company. They will help you identify the right customers and validate market fit. These experienced, strategically chosen team members are committed to working with your team for 2 – 3 hours per week.

Walls, Roof, Chairs & Desks

Our lounge areas, old-school arcade machines, conference rooms, tablets for artists and developers alike, huge white boards and even a ping-pong table should make you feel right at home. Better yet, we provide super fast and reliable wireless Internet access, free coffee, and 24/7 access. Need to get out and about? Two coffee shops, seven restaurants and a couple hundred technology startup peers are within walking distance.

Follow On Funding

Our support extends far beyond 12 weeks. Upon successful completion of the program, your company is eligible for a $20,000 to $150,000 convertible note. You’ll also receive the benefit of our continued support, advice, and connections.

Lifelong Connections

Some say the connections and network you’ll receive from TSF are the most valuable aspect of the experience. TSF alumni remain close to their peers, mentors, and investors long after Demo Day. Launching a company can be exciting, trying, frustrating, and invigorating. You’ll become part of a supportive community that’s focused on similar goals.

Local Network

Durham is a rapidly growing startup hub on the east coast. We are part of an active startup community that hosts startup job fairs, incubators, networking events, and community launches. We’re located in the research triangle park of North Carolina, an area known for its top tier universities, unusual abundance of PhDs per capita, low cost of living, and supportive community.

Expanded Network

TSF’s network extends far beyond North Carolina. Our connections to Bay Area funding, Kauffman Foundation mentors, investors, and successful alumni expands our reach from Durham to the tech hubs of the Bay Area, NYC, and Boston.

MVPs & Prototyping

A minimum viable product helps to validate market fit, gather customer feedback, and eliminate feature sets. A MVP can be as simple as an advertisement, a landing page, or a powerpoint slide. We help all of our participating companies launch a MVP and interpret the results.

Traction

You’ve built your product. Now what? We use our close partnerships with social media, public relations, and web marketing professionals to drive your visits and customer acquisition rates through the roof.

Real Life Customers

If you don’t get out of the office, we’ll kick you out. Great startups know how to get out of the building and test their fundamental hypotheses with real life customers. Can’t find any real life people? We’ll find them for you. It’s as simple as that. There is no substitute for face-to-face customer validation.

KPIs Matter

This is more than acquisition funnels, a viral coefficient, or cohort analysis. You’ll knock those deliverables out in no time. One of the most difficult metrics to gather is why people stop using your product. That metric (and a few others) are the critical pieces of information you can use to build a better company. We’ll help you define and measure critical metrics for your business.

User Centric Founders

We focus on market fit. We’re looking for 2 – 4 person teams that have technical chops and a customer focus. During TSF, you’ll interact with your customers on a daily basis. We don’t play guessing games. Measuring customer responses and addressing their needs is central to the TSF program.

Testing Our Advice

Don’t believe a word we say. As a startup founder, you’ll find that many of your advisers will provide conflicting advice. Don’t worry, you can put their advice to the test. The best founders manage a product’s development by testing hundreds of well crafted hypotheses. Build, launch, test, repeat. We push our companies to make informed, measurable decisions.

User Experience

UX matters. It’s more than a pretty design. Today’s fastest growing companies maintain a relentless focus on their application’s experience. The near-instantaneous ROI of an improved UX can be understood by monitoring key metrics such as brand loyalty, customer retention, upgrades, and conversions. TSF partners with UX consultants to help our portfolio companies improve their product’s experience.

Rapid Iteration

Observe, orient, decide and act (OODA). The OODA loop stands shoulder-to-shoulder with Agile Development methodologies and the Scientific Method. Whatever you call it, we’re here to help you apply a rapid decision framework. You’ll learn from your mistakes. You’ll learn from your risks. You’ll find success in the most obscure places.

Mentor Immersion

Our mentors don’t just give talks. They work beside you. They hold office hours, conduct design reviews, hack on your product, and provide ongoing support and guidance. We’ve selected veterans who’ve experienced a variety of industries and stages of a business. TSF’s 93 local and national mentors will inspire, push, pull, and guide you.

Monetization

From day one, it’s important to begin laying the groundwork for product monetization. We are experienced with selling advertising, selling content, selling services, and selling technology. Some models are quite simple. Some models are more complex. We’ll help you find the right business model for your unique value proposition.

Burn Your Business Plan

We firmly believe that business plans aren’t worth the paper that they are printed on. As soon as your business plan is extracted from your printer tray, it’s already outdated. Planning is extremely valuable. Just don’t turn your plans into an inflexible roadmap. “Waterfall” business planning is a recipe for disaster.

A Handpicked Audience

TSF’s Demo Day audience is handpicked for your company. While you’re testing market fit, hacking on your product, and designing your interface – the TSF team is hard at work. TSF employees scour the country for investors. We draw on our strong national support network to individually target investors that have demonstrated a strong interest in your company’s market, technology, or value proposition.

Questions?

The TSF team is happy to answer your questions, debate methodologies, and/or discuss how TSF can accelerate your company. For more details about our program and additional information, send us an email.

About Triangle

Triangle Startup Factory, the most highly capitalized technology accelerator in the southeast, runs an intensive, three month program customized for early stage startup companies. Startups receive $50,000 in seed capital, hands-on mentorship, and access to our ever-widening network of active angels, veteran startup founders, and experienced technology experts. We get our hands dirty. Throughout the program, our hands-on mentors help you develop and refine your product, launch it to your target customer segments, and test your delivery and business models. All companies that successfully complete the accelerator will receive a convertible note of $20,000 to $150,000.